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Aweber Autoresponder Review – Solid Gold Investment for Online Business Owners

The purpose of an autoresponder is to automate both the initial signup process and email communications that follow.

Businesses can insert a “signup” or “opt-in” form on their websites, link that form directly to an autoresponder stocked with messages and let the list building begin.

Unfortunately, many autoresponders are difficult to use. Businesses who could benefit from using them choose to walk away from the process.

Aweber autoresponder services take the hassle out of email management. There’s nothing to guess or figure out – the menu is understandable and easy to use. Even for beginners.

 The Plot

Autoresponders are often created to do one thing well – separate you from your money. Some of them offer a free service, only to reveal serious limitations unless you pay for their next level of service. Some, both free and paid, come with a fine print notice that their link will accompany yours everytime you send an email. The best services actually help you make money and are worth the investment. 

The Products

There are plenty of autoresponders out there – from free to high priced. Some of the free ones leave their link highly visible on your opt-in form. Some of the signup forms they generate are downright ugly.

Aweber offers templates that fit any website decor or marketing mood. Opt-in forms flow with your website or sales page.They also offer users options like facebook integration and the ability to publish blog posts via RSS to email. Business owners can alert subscribers about their latest blog posts.

The Problem

The problem with autoreponders is that many of them aren’t user friendly. Some of them are extremely frustrating to use – especially if you’ve never used one before. Trying to make them work can leave you frustrated. The last thing any business owner needs is more frustration.

I’ve tried more than one free autoresponder only to never- ever-  figure out how to set everything up. There are no real instructions. Since the process isn’t an intuitive one, a user manual is really welcome. One service in particular left me feeling so stupid that I avoided the whole process for far too long.

I was actually afraid to give Aweber a try because I’d had so much trouble with other autoresponder services. I figured that if Aweber really was one of the best services, it would be too difficult for a beginner like me to figure out.

The Pitch

It seems like every autoresponder you look at claims to be the best fit for your business. This can’t be true – there are plenty of differences between the services so they cannot all be the perfect answer to every business owner’s email marketing issues.

While it is true that an autoresponder is a vital element in list building, the wrong autoresponder can cost you time, money, and, ultimately, customers. Aweber spells out exactly what you can expect from their service and what it will cost you. No hype to wade through. No billing surprises.

The Plan

If your plan is to grow your online business, choosing the right autoresponder is a serious matter. You don’t want to be accused of spamming. You do want to grow your list while having the ability to manage the subscription changes that occur naturally. You should also expect to find some sort of integration with social marketing since that’s the current big thing.

Aweber offers professional management of your email campaigns and list building. While they aren’t free, they do offer a free trial so you can take their system for a test drive. Using their system is easy. It doesn’t drive you demented or send you screaming from the computer.

There are professional templates so it doesn’t matter if you are design challenged. The support system works. Pricing is by list size – not by campaign.  If you are looking to take your online business to the next level, I encourage you to take the Aweber Test Drive today.

About the Author

PJ Richards likes the fact that using Aweber makes her feel (and look) like an email pro.

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